BSBMKG502 Establish & Adjust The Marketing Mix
Purpose: To acquire the skills & knowledge required to determine the optimum marketing mix for a business throughanalysis of interrelated marketing components
The major learning points:
Evaluate Each Component of The Marketing Mix - a successful marketing campaign depends on an understanding of each component.
Determine Marketing Mix for Specific Markets - different markets require different approaches & therefore differences in the marketing mix.
Monitor & Adjust Marketing Mix - monitor, review and make adjustments to the main components of your marketing mix.
BSBMKG413 Promote Products & Services
Purpose: To acquire the skills & knowledge required to coordinate & review the promotion of an organisation's products & services
The major learning points:
Plan Promotional Activities - planning is critical to the success of your campaign. A Marketing Plan is a must.
Coordinate Promotional Activities - success will depend on how well the campaign and its activities are project managed.
Review & Report on Promotional Activities - monitor, evaluate & report. A necessary first step to Continuous improvement.
BSBPMG522 Undertake Project Work
Purpose: To acquire the skills & knowledge to undertake a straightforward project or a section of a larger project.
The major learning points:
What Defines a Project - a unique, complex, dynamic, costly & lengthy job where quality, on-time delivery, budget, WHS&E are key outcomes.
How to Develop a Project Plan - proper planning is critical to the success of any project
How to Administer & Monitor a Project - critical phase of any project to ensure it remains on track
Finalising a Project - close-off ensuring all deliverables are completed as per requirement
Review & Evaluating a Project - continuous imrpovement a key outcome of this element.
Purpose: Acquire the skills and knowledge to manage all aspects of recruitment, selection and induction processes in accordance with organisational policies and procedures.
- Develop Recruitment, Selection & Induction Policies
- Recruit & Select Staff
- Manage Staff Induction
The major learning points:
Good employees are hard to find. In Australia, great employees exist but demand far outstrips supply. To be at the top level of your industry, your business needs to have the best people. This unit of learning will help you find the best people and then keep them.
Plan well and dedicate time to recruit and select the best employees. Too many businesses take short cuts which typically leads to the wrong person for the role. Develop an effective process, plan well and be deligient in the delivery of this plan a with the aim of recruiting and selecting well.
Well planned and executed induction is critical to successful employees and the business. Typically, many businesses abide by the principle of "jump in head first and learn to swim" - an ineffective method on so many levels. Employees will be disheartened, not a good first image for the business, ramp-up to full productivity takes much longer, potential WHS issues, loss of great new employee and lasting damage to the business. It's crtically important that the induction process is well thought out and consistently executed to avoid any of previous issues and help the employee and business acheive success.
BSBCMM401 Make a Presentation
Purpose: Acquire the skills and knowledge to prepare, deliver and review a great presentation to a target audience
....and ....no! Our drunken party friend with the megaphone? That is not the way to do it.....!!
- Prepare a great presentation
- Deliver a great presentation
- Review your great presentation to be greater ...... next time!
The major learning points:
- Know your material - have passion and purpose.
- Know your audience - what value do you want to transfer to them?
- Prepare, prepare, prepare...well in advance.
- Always, put your hand-up for every opportunity to speak in front of a group. Experience = confidence = improvement.
- Public speaking ....... a very valuable life skill.
- A great communicator may not be a great leader. But a great leader must be a great communicator.
BSBCUS402 Address Customer Needs
Purpose: Acquire the skills & knowledge required to ask the right questions, build trust and address the real needs of your customers.
- Assist the customer to articulate/communicate their needs.
- Satisfy Complex Customer Needs
- Manage your networks and your communication with your customer to ensure their needs are addressed
The major learning points:
- ​Plan your Consultation with your customer.
- Prepare a step-by-step process complete with open questions.
- Well planned open questions to access your customer's needs quickly and help build trust.
- Match your products and/or service to your customer needs.
- Undertake a Factoring Analysis to offer the best solution. A process of adding the weighted benefits of each of the customer needs and wants.
Purpose: Acquire the skills & knowledge to develop, implement and continuously improve a workplace sustainability policy
The major learning points:
Develop Workplace Sustainability Policy
Communicate Workplace Sustainability Policy
Implement Workplace Sustainability Policy
Review & Improve Workplace Sustainability policy
BSBINN301 Promote Innovation In A Team Environment
Purpose: To acquire skills & knowledge to be an effective & proactive member of an innovative team
The major learning points:
Create Opportunities To Maximise Innovation Within The Team
Organise & Agree Effecive Ways Of Working
Support & Guide Colleagues
Reflect On How The Team Is Working
Purpose: To acquire the skills & knowledge to advise, carry out and evaluate customer service strategies
The major learning points:
Advise on Customer Service Needs - the critical first step!
Support Implementation of Customer Service Strategies - your team needs the support. Without, it is doomed for failure
Evaluate & Report on Customer Service - constant evaluation &continuous improvement is a must.